In the fall of 2011, Breanne Fahs, an Arizona State University (ASU) Women’s
and Gender Studies professor, taught a course called “Psychology of Gender.” As
a part of the course, Fahs asked students to break into groups and engage in
what she termed "menstrual activism." More specifically, students were asked to
choose some aspect of cultural attitudes toward menstruation that they wanted to
"improve." Before you continue reading this column, please know that I'm not
making this up and I'm not hallucinating. I stopped dropping acid in the late
Some of you may be wondering what kinds of "cultural attitudes toward
menstruation" are so serious that they require "menstrual activism" for which
students can obtain college credit at an accredited university. The learned
Professor Fahs supplies several examples: "the pharmaceutical labeling of ‘PMS’
and Premenstrual Dysphoric Disorder," "men’s negativity toward menstruation,"
"shame and silence around menstruation," and "problems with conventional
So Professor Fahs asked her students to design an "intervention" that could
produce change in attitudes toward menstruation either on the ASU campus or in
the broader Phoenix community. She later boasted publicly about some of the
projects her ASU students initiated in order to fulfill the assignment. Some
* Some of Professor Fahs' students created labels with "accurate" information
about menstruation, and then put them on a variety of menstrual products, which
they, in turn, distributed across the ASU campus.
*Another group of Professor Fahs' students distributed fliers that warned
passersby about the dangers of using conventional tampons.
*Some students distributed information about Lunapads, Gladrags, Divacups, and
other “do-it-yourself” menstrual products.
*Yet another group of Professor Fahs' students made buttons that read “Real Men
Buy Tampons.” Next, they proceeded to hand them out to men on the ASU campus.
*Several students went into gas stations and created makeshift “need a tampon,
take a tampon” boxes and placed them near the cash registers.
*Yet another group made signs that read, “Honk if you love menstrual sex,” and
held them up around the entrances to the ASU campus.
*And, finally, a group of young women under the instruction of Professor Fahs
dressed a female student in white pants, put a fake blood stain on her crotch,
and filmed her as she walked through a local shopping mall.
The point of the final exercise was to show that bleeding all over yourself is
no big deal. If there is a menstrual accident then (rather than simply cleaning
the blood) women should walk around in public with a blood stained crotch. This
is a way to reduce the stigma associated with menstruation. This is menstrual
Of course, Breanne Fahs would not be a real Gender Studies professor if she
weren't complaining about "harassment." Predictably, she reported that several
of her menstrual activist/students faced "verbal harassment" while carrying out
the project. Notable examples follow:
*Signs about menstrual bleeding were removed from the cafeteria by ASU
administrators because they thought it would disrupt student appetites.
To be clear, Fahs is arguing that a) talking to people about menstruation while
they are eating is normal and that b) stopping people from talking about
menstruation (to unwilling listeners while they are trying to eat) is
*The student walking through the mall with fake blood on her pants faced
stares and snickers and was told that she was “disgusting." To be
clear, Fahs is arguing that a) walking around with fake blood on your crotch is
normal and that b) voicing objections to walking around with fake blood on your
crotch is harassment.
*The group that held signs about menstrual sex triggered a reaction from
a female state representative, who called the office of the President at the
university wanting know why students would engage in public obscenity.
To be clear, Fahs is arguing that a) holding up signs asking people what kind of
sex they like (and whether they like it during menstruation) is normal and that
b) asking people why they would hold up such signs is harassment.
In 2012, about a year after Breanne Fahs initiated her effort to turn students
into "menstrual activists" she took to the Internet to talk about three things
she learned from her project. They are each worth noting:
1. The project made Professor Fahs realize "it takes very
little to incite panic about menstruation." It simply reminded me it
takes very little effort to earn a degree in Gender Studies.
2. Professor Fahs concluded that "students can make a big impact in
small ways, which makes menstruation an ideal site for pedagogical discussion
and activism." I simply concluded that it takes very little
intelligence to become a professor of Gender Studies.
3. Professor Fahs concluded that "even the mere mention of menstruation
is itself a radical act." I concluded that it really takes very little
courage to be a professor of Gender Studies.
The year after initiating the menstrual activist project, Professor Fahs sent a
group of three students to do a presentation at the National Women’s Studies
Association conference in Oakland, California. The thesis of their presentation,
according to Fahs, was that simply saying "I am menstruating today" can
"radically upset discourses of silence and shame about menstruation, while also
holding us accountable for how we put our bodies on the line in feminist
Professor Fahs encourages her female students to "out themselves" as
menstruating by simply telling people when they are menstruating. She actually
tells them to do this, not just with their family and loved ones but also "in a
public sense." I also agree that radical feminists need to be outed. But they
need to be outed as lunatics, not as menstrual activists.
These womyn are the biggest embarrassment in the (her)-story of higher
Mike Adams is a criminology professor at the University of North Carolina
Wilmington and author of
Letters to a Young Progressive: How To Avoid Wasting
Your Life Protesting Things You Don't Understand.